Title

Crowdsourcing and Brand Control

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2017

Publication Title

Business Horizons

Volume

60

Issue

2

First Page

219

Last Page

228

DOI

10.1016/j.bushor.2016.11.006

Original Citation

Bal, A.S., Weidner, K., Hanna, R., & Mills, A.J. (2017). Crowdsourcing and brand control. Business Horizons, 60(2), 219–228.

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