Title

Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda

Status

Faculty

School

School of Economics and Business Administration

Document Type

Article

Publication Date

6-2015

Publication Title

Journal of Macromarketing

Volume

35

Issue

2

First Page

243

Last Page

256

DOI

10.1177/0276146714528954

Comments

Professor Herkenhoff is from the Operations and Quantitative Methods department; Professor Subrahmanyan is from the Marketing department.

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