Title

Shinola: What’s Next for a Brand Linked to Detroit’s Manufacturing Heritage?

SMC Author

Fisher, M.

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Document Type

Case study

Publication Date

3-1-2018

Scholarly

yes

Peer Reviewed

1

ISBN

9781980324546

Disciplines

Business

Original Citation

Fisher, M., Tarter, B. (Mar. 30, 2018) Shinola: What’s Next for a Brand Linked to Detroit’s Manufacturing Heritage?, The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications, p. 238-250.

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