SMC Author

Michal Strahilevitz

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2013

Publication / Conference / Sponsorship

European Journal of Marketing

Keywords

Electronic referrals, E-referrals, Word-of-mouth communication, Online referrals, Tell-a-friend, Incentives (psychology), Consumer behaviour, Marketing strategy

Scholarly

yes

Peer Reviewed

1

DOI

10.1108/03090561311324192

Volume

47

Issue

7

First Page

1034

Last Page

1051

Disciplines

Business | Economics | Marketing

Rights

Open Access. Author Accepted Manuscript. Author permission to post in Saint Mary's Digital Commons

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Original Citation

Ahrens, J., Coyle, J. R., & Strahilevitz, M. A. (2013). Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers. European Journal of Marketing, 47(7), 1034–1051. doi: 10.1108/03090561311324192

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