Probability and mode of acquisition effects on choices between hedonic and utilitarian options
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2001
Publication / Conference / Sponsorship
Marketing Letters
Scholarly
yes
Peer Reviewed
1
DOI
10.1023/A:1008115902904
Volume
12
Issue
1
First Page
37
Last Page
49
Disciplines
Business | Economics
Original Citation
O’Curry, S., & Strahilevitz, M. (2001). Probability and mode of acquisition effects on choices between hedonic and utilitarian options. Marketing Letters, 12(1), 37–49. doi: 10.1023/A:1008115902904
Repository Citation
Strahilevitz, Michal and O'Curry, Suzanne. Probability and mode of acquisition effects on choices between hedonic and utilitarian options (2001). Marketing Letters. 12 (1), 37-49. 10.1023/A:1008115902904 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1042
COinS
