Title

Probability and mode of acquisition effects on choices between hedonic and utilitarian options

SMC Author

Michal Strahilevitz

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2001

Publication / Conference / Sponsorship

Marketing Letters

Scholarly

yes

Peer Reviewed

1

DOI

10.1023/A:1008115902904

Volume

12

Issue

1

First Page

37

Last Page

49

Disciplines

Business | Economics

Original Citation

O’Curry, S., & Strahilevitz, M. (2001). Probability and mode of acquisition effects on choices between hedonic and utilitarian options. Marketing Letters, 12(1), 37–49. doi: 10.1023/A:1008115902904

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