Title

The power of pink: cause-related marketing and the impact on breast cancer

SMC Author

Michal Strahilevitz

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2009

Publication / Conference / Sponsorship

Journal of the American College of Radiology

Scholarly

yes

Peer Reviewed

1

DOI

10.1016/j.jacr.2008.07.010

Volume

6

Issue

1

First Page

26

Last Page

32

Disciplines

Business | Economics

Original Citation

Harvey, J. A., & Strahilevitz, M. A. (2009). The power of pink: cause-related marketing and the impact on breast cancer. Journal of the American College of Radiology, 6(1), 26-32. doi: 10.1016/j.jacr.2008.07.010

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