Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
1998
Publication / Conference / Sponsorship
Journal of Consumer Research
Scholarly
yes
Peer Reviewed
1
DOI
10.1086/209519
Volume
24
First Page
434
Last Page
446
Disciplines
Business | Economics
Original Citation
Strahilevitz, M., & Myers, J. G. (1998). Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell. Journal of Consumer Research, 24(4), 434–446. doi: 10.1086/209519
Repository Citation
Strahilevitz, Michal and Meyers, John G.. Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998). Journal of Consumer Research. 24, 434-446. 10.1086/209519 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1047
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