Title

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell

SMC Author

Michal Strahilevitz

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1998

Publication / Conference / Sponsorship

Journal of Consumer Research

Scholarly

yes

Peer Reviewed

1

DOI

10.1086/209519

Volume

24

First Page

434

Last Page

446

Disciplines

Business | Economics

Original Citation

Strahilevitz, M., & Myers, J. G. (1998). Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell. Journal of Consumer Research, 24(4), 434–446. doi: 10.1086/209519

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