Title

The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

SMC Author

Michal Strahilevitz

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2002

Publication / Conference / Sponsorship

Journal of Nonprofit and Public Sector Marketing

Scholarly

yes

Peer Reviewed

1

DOI

10.1300/J054v11n01_06

Volume

11

First Page

77

Last Page

92

Disciplines

Business | Economics

Original Citation

Strahilevitz, M. (2002). The effects of prior impressions of a firm’s ethics on the success of a cause-related marketing campaign: Do the good look better while the bad look worse? Journal of Nonprofit and Public Sector Marketing, 11(1), 77-92. doi: 10.1300/J054v11n01_06

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