Title

Personal selling in subsistence economies: How pollinate energy converted happy customers into Successful Salespeople

SMC Author

Michal Strahilevitz

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Case study

Publication Date

2020

Publication / Conference / Sponsorship

Advertising: An Integrated Marketing Communicating Perspective

Publisher/Venue

McGraw-Hill Australia

Scholarly

yes

Peer Reviewed

1

ISBN

9781760422400

Disciplines

Marketing

Original Citation

Strahilevitz, Michal & Parkinson, Rowan. (2020). Personal selling in subsistence economies: How pollinate energy converted happy customers into Successful Salespeople. In Belch, G. E.; Belch, M. A.; Kerr, G.; Powell, I.; and Waller, D. (Eds.), Advertising: An Integrated Marketing Communication Perspective (4th ed.). McGraw-Hill Education Australiia.

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