Why shopping and giving to charity are the perfect match
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Blog Post
Publication Date
2-18-2020
Publication / Conference / Sponsorship
Psychology Today
Description/Abstract
Saint Mary's Marketing Professor Michal Ann Strahilevitz recently had a commentary featured in Psychology Today which examines how consumer spending is increasingly connected to consumer concerns about social issues such as the environment, and how corporations are paying attention. In her piece "Why Shopping and Giving to Charity are the Perfect Match: Why Cause Marketing is on the Rise," the SEBA associate professor, whose academic research includes a focus on consumer behavior, notes that it is not surprising that as consumers are getting "woke," so too are the brands that are marketing to them. Read the Psychology Today commentary.
Disciplines
Business | Economics | Marketing
Rights
Open access
Original Citation
Strahilevitz, Michal. (2020, February 18). Why shopping and giving to charity are the perfect match [Blog post]. Your Money and Your Heart, at Psychology Today.
Repository Citation
Strahilevitz, Michal. Why shopping and giving to charity are the perfect match (2020). Psychology Today. [blog_posts]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1087
Comments
SMC in the News: Psychology Today Features Commentary by Marketing's Michal Ann Strahilevitz