Title

Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions

SMC Author

Kelly Weidner

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

7-2019

Publication / Conference / Sponsorship

Academy of Marketing Science World Conference

Publisher/Venue

Edinburgh, Scotland

Scholarly

yes

Disciplines

Marketing

Original Citation

Weidner, Kelly; Beuk, Frederik; Bal, Anjali; and Zhu, Zhen. (2019, July). “Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions,” Academy of Marketing Science World Conference, Edinburgh, Scotland.

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