Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
7-2019
Publication / Conference / Sponsorship
Academy of Marketing Science World Conference
Publisher/Venue
Edinburgh, Scotland
Scholarly
yes
Disciplines
Marketing
Original Citation
Weidner, Kelly; Beuk, Frederik; Bal, Anjali; and Zhu, Zhen. (2019, July). “Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions,” Academy of Marketing Science World Conference, Edinburgh, Scotland.
Repository Citation
Weidner, Kelly; Beuk, Frederik; Bal, Anjali; and Zhu, Zhen. Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions (2019). Academy of Marketing Science World Conference. Edinburgh, Scotland. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1102