Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Proceeding
Publication Date
1-1-2013
Publication / Conference / Sponsorship
Advances in Consumer Research
Peer Reviewed
1
Volume
41
First Page
202
Last Page
204
Disciplines
Marketing
Original Citation
Rohani, M., Grégoire, Y., Legoux, R., Chebat, J.C. (2013). The Effects of Mere-Measurement and Time on Customer Revenge Process. Proceedings of the Association for Consumer Research Conference (Advances in Consumer Research, vol. 41).
Repository Citation
Chebat, Jean Charles; Rohani, Mina; Legoux, Renaud; and Grégoire, Yany. Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge (2013). Advances in Consumer Research. 41, 202-204. [proceeding]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1121