Title

Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Proceeding

Publication Date

1-1-2013

Publication / Conference / Sponsorship

Advances in Consumer Research

Peer Reviewed

1

Volume

41

First Page

202

Last Page

204

Disciplines

Marketing

Original Citation

Rohani, M., Grégoire, Y., Legoux, R., Chebat, J.C. (2013). The Effects of Mere-Measurement and Time on Customer Revenge Process. Proceedings of the Association for Consumer Research Conference (Advances in Consumer Research, vol. 41).

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