Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge

Authors

Jean Charles Chebat, HEC Montréal
Mina Rohani, HEC Montréal
Renaud Legoux, HEC Montreal
Yany Grégoire, HEC Montréal

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Proceeding

Publication Date

1-1-2013

Publication / Conference / Sponsorship

Advances in Consumer Research

Peer Reviewed

1

Volume

41

First Page

202

Last Page

204

Disciplines

Marketing

Original Citation

Rohani, M., Grégoire, Y., Legoux, R., Chebat, J.C. (2013). The Effects of Mere-Measurement and Time on Customer Revenge Process. Proceedings of the Association for Consumer Research Conference (Advances in Consumer Research, vol. 41).

Repository Citation

Chebat, Jean Charles; Rohani, Mina; Legoux, Renaud; and Grégoire, Yany. Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge (2013). Advances in Consumer Research. 41, 202-204. [proceeding]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1121