Title

How would you use research to generate customer insights that better the experience whilst impacting core business metrics (i.e., acquisition, retention, and engagement)?

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

3-1-2020

Publication / Conference / Sponsorship

Blue Owl

Scholarly

true

Disciplines

Marketing

Original Citation

Rohani, M., “How would you use research to generate customer insights that better the experience whilst impacting core business metrics (i.e., acquisition, retention, and engagement)?”, an invited presentation at Blue Owl Research and Insights team, March. 2020, San Francisco, USA

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