Title

Marketing to subsistence consumers: Lessons from practice

SMC Author

Kelly L. Weidner

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Article

Publication Date

6-2010

Publication / Conference / Sponsorship

Journal of Business Research

Peer Reviewed

1

DOI

10.1016/j.jbusres.2009.02.022

Volume

63

Issue

6

First Page

559

Last Page

569

Disciplines

Business | Economics

Original Citation

Weidner, K.L., Rosa, J.A., & Viswanathan, M. (2010). Marketing to subsistence consumers: Lessons from practice. Journal of Business Research, 63, 559-569.

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