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Legocki, Kimberly & Walker, Kristen. (2016). This is OUTRAGEOUS!: Understanding Consumer Anger and Brand Reputation on Social Media. Poster presented at AMA Marketing and Public Policy Conference. DOI: 10.13140/RG.2.2.25962.21441.
Legocki, Kimberly and Walker, Kristen. This is OUTRAGEOUS!: Understanding Consumer Anger and Brand Reputation on Social Media (2016). AMA Marketing and Public Policy Conference. 10.13140/RG.2.2.25962.21441 [poster]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1278