Measuring Mainstream US Cultural Values

SMC Author

Caroline Doran

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Organizations and Responsible Business

Document Type

Article

Publication Date

2013

Publication / Conference / Sponsorship

Journal of Business Ethics

Description/Abstract

To determine and describe ‘mainstream US culture’ responses to the Schwartz Values Survey version 57 were collected and analyzed amongst two samples, one from 49 states, disregarding state of residence, and another from 27 US states comparing samples by state, with the 27-state populations representing about 82 % of the total US population. Statistical comparisons indicate that the responses of the samples categorised by the total US and state of residence samples and Schwartz’ ten individual cultural values show a cohesive mainstream US culture of the White, generally middle class population, having high motivational value priorities for self-direction, universalism and benevolence, with lowest priorities for power and achievement. We found significant value priority differences between urban and rural residents, but minimal differences relating to gender.

Keywords

Values, Schwartz value survey, American culture, Cultural values, Cultural areas

Scholarly

yes

Peer Reviewed

1

DOI

10.1007/s10551-012-1515-z

Volume

117

Issue

2

First Page

261

Last Page

280

Disciplines

Business | Economics

Original Citation

Doran, C.J. & Littrell, R. F. (2013). Measuring mainstream US cultural values. Journal of Business Ethics, 117 (2), 261-280. doi:10.1007/s10551-012-1515-z

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