Title

Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Framework

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

8-2013

Publication Title

Journal of Business Research

Description/Abstract

This article explores the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption. The SCT framework provides a dynamic perspective on sustainable consumption through exploring the interactive nature of personal, environmental and behavioral factors of consumption. The SCT framework, which builds on prior theoretical models of sustainable consumption, incorporates the concept of reciprocal determinism, wherein personal, environmental and behavioral factors create a feedback loop to influence each other. Two examples, toy sharing in New Zealand and water conservation in Australia, illustrate the dynamic nature of sustainable consumption and the potential of an SCT based framework to provide a more nuanced view of behavioral change in this context. From these two examples, several ideas for future research emerge to help illustrate the potential of SCT to inform and inspire the next wave of research on sustainable consumption.

Keywords

Social cognitive theory, Sustainable consumption, Reciprocal determinism, Sharing, Conservation

SMC Affiliated Work

1

Scholarly

yes

Peer Reviewed

1

DOI

10.1016/j.jbusres.2012.08.016

Volume

66

Issue

8

First Page

1227

Last Page

1234

Disciplines

Business | Economics

Original Citation

Phipps, M., Ozanne, L.K., Luchs, M.G., Subrahmanyan, S., Kapitan, S., Catlin, J.R., Naylor, R.W., Rose, R.L., Simpson, B. & Weaver, T. (2013). Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Framework. Journal of Business Research, 66 (8), 1227-1234. doi:10.1016/j.jbusres.2012.08.016

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