Title

Teaching Global Distribution Fundamentals through an Experiential and Flexible Financial Model of Distribution Channel Choice The MODISC Model

SMC Author

Kolhede, Eric

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1-1-2010

Scholarly

yes

Disciplines

Business | Economics

Original Citation

Kolhede, E. (2010). Teaching Global Distribution Fundamentals through an Experiential and Flexible Financial Model of Distribution Channel Choice The MODISC Model. Journal of Teaching Marketing

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