From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study

Authors

Larisa Genin, Saint Mary's College of California
J. Tomas Gomez-Arias, Saint Mary's College of California
Eric Kolhede, Saint Mary's College of California

SMC Author

Larisa Genin; J. Tomas Gomez-Arias; Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2011

Publication / Conference / Sponsorship

Review of Business Research

Scholarly

yes

Disciplines

Business | Economics

Original Citation

Genin, L., Gomez-Arias, J. and Kolhede, E. (2011). From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study. Review of Business Research

Repository Citation

Genin, Larisa; Gomez-Arias, J. Tomas; and Kolhede, Eric. From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study (2011). Review of Business Research. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/286