Title

From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study

SMC Author

Larisa Genin; J. Tomas Gomez-Arias; Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2011

Publication Title

Review of Business Research

Scholarly

yes

Disciplines

Business | Economics

Original Citation

Genin, L., Gomez-Arias, J. and Kolhede, E. (2011). From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study. Review of Business Research

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