Decision Science and Applied Neuroscience: Emerging Possibilities

SMC Author

Jo Ann Heydenfeldt

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Management and Entrepreneurship

Document Type

Article

Publication Date

2013

Publication / Conference / Sponsorship

Performance Improvement Journal

Description/Abstract

Recent neuroscientific research describes how the brain and extended nervous system make decisions. This article depicts current theory as it relates to decision‐making strengths, shortcuts, simplifications, biases, and serious data restricting habits of the brain. This information demonstrates that the brain, both individually and collectively, can be a deceptive guide for decision making in emergent situations when information is based on preexisting, subconscious frames of reference. Training is proposed to strengthen conscious information‐processing capacity.

Scholarly

yes

Peer Reviewed

1

DOI

10.1002/pfi.21354

Volume

52

Issue

6

First Page

18

Last Page

25

Disciplines

Business | Business Administration, Management, and Operations | Economics | Entrepreneurial and Small Business Operations

Original Citation

Heydenfeldt, J. (2013). Decision science and applied neuroscience: Emerging possibilities Performance Improvement Journal, 52(6), 18-25

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