Title

Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach

SMC Author

Saroja Subrahmanyan

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Proceeding

Publication Date

2009

Publication Title

Marketing and Public Policy Conference Proceedings

Disciplines

Business | Economics | Marketing

Original Citation

Subrahmanyan, S. (2009). Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach. Marketing and Public Policy Conference Proceedings

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