Title

Kindle-DX: Rethinking Amazon.com's Marketing Strategy to Target College Students

SMC Author

Saroja Subrahmanyan, Marketing; Yung-Jae Lee, Operation Management & Quantative Methods

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Multi

Document Type

Presentation

Publication Date

10-2009

Conference or event title

North American Case Research Association Conference

Disciplines

Business | Economics | Marketing

Original Citation

Subrahmanyan, S., Lee, Y. (2009). Kindle-DX: Rethinking Amazon.com's Marketing Strategy to Target College Students. North American Case Research Association

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