Title

Marketing and Classics: Linkages, Bridges and Connections

SMC Author

Larisa Genin

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

1-1-2008

Scholarly

yes

Disciplines

Marketing

Original Citation

Genin, Larisa and Gomez-Arias, J.T. (2008, January). Marketing and Classics: Linkages, Bridges and Connections. The American Marketing Science Cultural Perspectives Conference. New Orleans, LA

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