Title

Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Case study

Publication Date

3-23-1994

Scholarly

yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1994, March 23). Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs. Conference Proceedings of Association of Marketing Theory & Practice, 1994 Annual Meeting

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