Title

Gender effects on the major selection process: A five-year study: Implications for marketing business programs of small private colleges to women

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1-1-2001

Scholarly

yes

Peer Reviewed

1

DOI

10.1300/J050v11n02_03

Disciplines

Marketing

Original Citation

Kolhede, Eric. (2001). Gender effects on the major selection process: A five-year study: Implications for marketing business programs of small private colleges to women. Journal of Marketing for Higher Education, 11 (2).

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