Title

The Efficacy of Using Promotional Models to Market Alcohol Products in the United States

SMC Author

András Margitay-Becht

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Economics

Document Type

Presentation

Publication Date

6-22-2014

Scholarly

yes

Disciplines

Economics

Original Citation

Margitay-Becht, András & Snitselaar, Sara. (2014, June 22-25). The Efficacy of Using Promotional Models to Market Alcohol Products in the United States. West-East Conference. Budapest, Hungary.

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