Title

The Body Shop's AIDS campaign in Singapore

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Case study

Publication Date

1-1-2002

Scholarly

yes

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. (2002). The Body Shop's AIDS campaign in Singapore. In Doing Good and Doing Well: Cases on Corporate Social Responsibility in Asia. ADSGM.

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