Title

Using Quantitative Models for Setting Retail Prices

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1-1-2000

Scholarly

yes

Peer Reviewed

1

DOI

10.1108/10610420010347100

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. (2000). Using Quantitative Models for Setting Retail Prices. Journal of Product and Brand Management.

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