Title

Can an Understanding of Indigenous Consumption Practices help Design More Sustainable Business Models?

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

6-1-2009

Publication / Conference / Sponsorship

Transformative Consumer Research Conference

Scholarly

yes

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. (2009, June). Can an Understanding of Indigenous Consumption Practices help Design More Sustainable Business Models?. Second Transformative Consumer Research Conference.

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