Title

Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

5-1-2009

Scholarly

yes

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. (2009, May). Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach. Marketing and Public Policy Conference.

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