Title

Effects of Price Premium, Product Type and Gender on the Choice of Cause-Related Brands: An Asian Perspective

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

11-1-2003

Scholarly

yes

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. (2003, November). Effects of Price Premium, Product Type and Gender on the Choice of Cause-Related Brands: An Asian Perspective. Pricing Conference.

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