Title

Modeling the Effects of Disappointment and Regret on Gift Recipients' Satisfaction and Reciprocity

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Paper

Publication Date

1-1-2011

Scholarly

yes

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja & Ghose, Sanjoy. (2011). Modeling the Effects of Disappointment and Regret on Gift Recipients' Satisfaction and Reciprocity (paper). Marketing Science Conference. Los Angeles, CA.

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