Title

Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

6-1-1999

Scholarly

yes

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. (1999, June). Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans. European Conference of the Association for Consumer Research. Jouy-en-Josas, France.

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