Fake news and the willingness to share: a schemer schema and confirmatory bias perspective
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
5-6-2019
Publication / Conference / Sponsorship
Journal of Product and Brand Management
Description/Abstract
The purpose of this paper is to present a theory of how corporations and brands can address the prevalence of fake news. A matrix is proposed to examine how the transparency of the motivation of the communicator disseminating fake news interacts with how well the content of the fake news coincides with a consumer’s previously held bias.
Scholarly
yes
Peer Reviewed
1
DOI
10.1108/JPBM-12-2018-2155
Volume
29
Issue
2
First Page
180
Last Page
187
Disciplines
Marketing
Original Citation
Weidner, Kelly; Beuk, Frederik; and Bal, Anjali. (2019). Fake news and the willingness to share: a schemer schema and confirmatory bias perspective. Journal of Product and Brand Management, 29(2), pp. 180-187.
Repository Citation
Weidner, Kelly; Beuk, Frederik; and Bal, Anjali. Fake news and the willingness to share: a schemer schema and confirmatory bias perspective (2019). Journal of Product and Brand Management. 29 (2), 180-187. 10.1108/JPBM-12-2018-2155 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1105
