When Time Does Not Heal All Wounds: The Contingency Effects of Mere-Measurement on Consumer Revenge and Forgiveness over Time

Authors

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

1-1-2016

Publication / Conference / Sponsorship

8th Rupert’s Land Consumer Behavior Symposium

Scholarly

true

Disciplines

Marketing

Original Citation

Rohani, M., “When Time Does Not Heal All Wounds: The Contingency Effects of Mere-Measurement on Consumer Revenge and Forgiveness over Time”, an invited presentation at 8th Rupert’s Land Consumer Behavior Symposium, 2016, Saskatoon, Canada

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