When Time Does Not Heal All Wounds: The Contingency Effects of Mere-Measurement on Consumer Revenge and Forgiveness over Time

Authors

Mina Rohani

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

1-1-2016

Publication / Conference / Sponsorship

8th Rupert’s Land Consumer Behavior Symposium

Scholarly

true

Disciplines

Marketing

Original Citation

Rohani, M., “When Time Does Not Heal All Wounds: The Contingency Effects of Mere-Measurement on Consumer Revenge and Forgiveness over Time”, an invited presentation at 8th Rupert’s Land Consumer Behavior Symposium, 2016, Saskatoon, Canada

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