Title

Enhancing new product adoption at the base of the pyramid: A contextualized model

SMC Author

Kelly Weidner

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Article

Publication Date

1-2012

Publication / Conference / Sponsorship

Journal of Product Innovation Management

Peer Reviewed

1

DOI

10.1111/j.1540-5885.2011.00876.x

Volume

29

Issue

1

First Page

21

Last Page

32

Disciplines

Business | Economics

Original Citation

Nakata, C., & Weidner, K. (2012). Enhancing new product adoption at the base of the pyramid: A contextualized model. Journal of Product Innovation Management, 29(1), 21-32.

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