Enhancing new product adoption at the base of the pyramid: A contextualized model
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
1-2012
Publication / Conference / Sponsorship
Journal of Product Innovation Management
Peer Reviewed
1
DOI
10.1111/j.1540-5885.2011.00876.x
Volume
29
Issue
1
First Page
21
Last Page
32
Disciplines
Business | Economics
Original Citation
Nakata, C., & Weidner, K. (2012). Enhancing new product adoption at the base of the pyramid: A contextualized model. Journal of Product Innovation Management, 29(1), 21-32.
Repository Citation
Nakata, Cheryl and Weidner, Kelly. Enhancing new product adoption at the base of the pyramid: A contextualized model (2012). Journal of Product Innovation Management. 29 (1), 21-32. 10.1111/j.1540-5885.2011.00876.x [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1232
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