Title

Investigating the Role of Marketplace Activism on Consumer and Societal Wellbeing

SMC Author

Kimberly Legocki

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Presentation

Publication Date

2-22-2019

Publication / Conference / Sponsorship

American Marketing Association Winter Educator’s Conference

Peer Reviewed

1

Disciplines

Business | Economics

Original Citation

Legocki, Kimberly & Walker, Kristen. (2019, February 22). Investigating the Role of Marketplace Activism on Consumer and Societal Wellbeing. Presentation at the American Marketing Association Winter Educator’s Conference. Austin, TX, United States.

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