Title

Brand Awareness of Specialty Teas: The Critical Role of Social Media

SMC Author

Navin Veerapa

Status

Faculty

School

School of Economics and Business Administration

Document Type

Article

Publication Date

2015

Publication Title

Acta Horticulturae

Scholarly

yes

Peer Reviewed

1

DOI

10.17660/ActaHortic.2015.1090.11

Volume

1090

First Page

67

Last Page

74

Disciplines

Business | Economics

Original Citation

Veerapa, N. K., & Aryani, N. V. T. (2015). Brand awareness of specialty teas: The critical role of social media. Acta Horticulturae, 1090, 67-74

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