Title

Brand Awareness of Specialty Teas: The Critical Role of Social Media

SMC Author

Navin Veerapa

Status

Faculty

School

School of Economics and Business Administration

Document Type

Article

Publication Date

2015

Publication / Conference / Sponsorship

Acta Horticulturae

Scholarly

yes

Peer Reviewed

1

DOI

10.17660/ActaHortic.2015.1090.11

Volume

1090

First Page

67

Last Page

74

Disciplines

Business | Economics

Original Citation

Veerapa, N. K., & Aryani, N. V. T. (2015). Brand awareness of specialty teas: The critical role of social media. Acta Horticulturae, 1090, 67-74

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