Title

The Impact the Price Promotion Has on the Manufacturer's Performance

Status

Faculty

School

School of Economics and Business Administration

Document Type

Proceeding

Publication Date

2-2013

Publication Title

ICORES (International Conference on Operations Research and Enterprise Systems)

Description/Abstract

Wenting Pan, Business Analytics; Yung-Jae Lee, Marketing; Xiaotian Tina Zhang, Finance

First Page

343

Last Page

346

Disciplines

Business | Economics

Original Citation

Pan, W., Lee, Y. J., & Zhang, T. (2013, Feb). The Impact the price promotion has on the manufacturer's performance. ICORES (International Conference on Operations Research and Enterprise Systems), 343-346

This document is currently not available here.

Share

COinS