The Impact the Price Promotion Has on the Manufacturer's Performance

Authors

Wenting Pan, Saint Mary's College of California
Yung-Jae Lee, Saint Mary's College of California
Xiaotian Tina Zhang, Saint Mary's College of California

SMC Author

Wenting Pan

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Business Analytics

Document Type

Proceeding

Publication Date

2-2013

Publication / Conference / Sponsorship

International Conference on Operations Research and Enterprise Systems

Description/Abstract

Wenting Pan, Business Analytics; Yung-Jae Lee, Marketing; Xiaotian Tina Zhang, Finance

First Page

343

Last Page

346

Disciplines

Business | Economics

Original Citation

Pan, W., Lee, Y. J., & Zhang, T. (2013, Feb). The Impact the price promotion has on the manufacturer's performance.ICORES (International Conference on Operations Research and Enterprise Systems), 343-346

Repository Citation

Pan, Wenting; Lee, Yung-Jae; and Zhang, Xiaotian Tina. The Impact the Price Promotion Has on the Manufacturer's Performance (2013). International Conference on Operations Research and Enterprise Systems. 343-346. [proceeding]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/222