Title

TNK-BP: Tread with Caution

SMC Author

Gomez-Arias, J. Tomas

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1-1-2012

SMC Affiliated Work

1

Scholarly

yes

Disciplines

Business | Economics

Original Citation

Gomez-Arias, J. (2012). TNK-BP: Tread with Caution. Journal of the International Academy for Case Studies

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