Title

The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision- Generated Threat

SMC Author

Wilson, Andrew

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1-1-2012

SMC Affiliated Work

1

Scholarly

yes

Original Citation

Wilson, A. (2012). The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision- Generated Threat. Journal of Consumer Research

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