MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice

Authors

Shyam Kamath, Saint Mary's College of California
Eric Kolhede, Saint Mary's College of California
Yung-Jae Lee, Saint Mary's College of California

SMC Author

Shyam Kamath; Eric Kolhede; Yung-Jae Lee

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Document Type

Article

Publication Date

2011

Publication / Conference / Sponsorship

Journal of Business Cases and Applications

Description/Abstract

Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

Scholarly

yes

Disciplines

Business | Economics

Original Citation

Kamath, S., Kolhede, E., and Lee, Y. (2011). MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice. Journal of Business Cases and Applications

Repository Citation

Kamath, Shyam; Kolhede, Eric; and Lee, Yung-Jae. MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice (2011). Journal of Business Cases and Applications. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/288