Title

MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice

SMC Author

Shyam Kamath; Eric Kolhede; Yung-Jae Lee

Status

Faculty

School

School of Economics and Business Administration

Document Type

Article

Publication Date

2011

Publication Title

Journal of Business Cases and Applications

Description/Abstract

Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

SMC Affiliated Work

1

Scholarly

yes

Disciplines

Business | Economics

Original Citation

Kamath, S., Kolhede, E., and Lee, Y. (2011). MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice. Journal of Business Cases and Applications

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