Title

Conducting Survey Research: A Practical Guide

SMC Author

Linda Herkenhoff

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Business Analytics

Document Type

Book

Publication Date

2018

Publication Title

Conducting Survey Research: A Practical Guide

Publisher/Venue

Business Expert Press

Description/Abstract

Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey.
Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs.
The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.

Scholarly

yes

ISBN

9781631579219

Disciplines

Business | Business Analytics | Economics

Original Citation

Herkenhoff, L., & Fogli, J. (2018). Conducting Survey Research: A Practical Guide. Business Expert Press.

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