Title

Beyond Monetization: Creating Value Through Online Social Networks

SMC Author

J. Tomas Gomez-Arias, Larisa Genin

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2009

Publication Title

International Journal of Electronic Business Management

Description/Abstract

Social networking sites are typically monetized via side payments, buy-clubs and affiliate programs, access controls, aggregation of content and integrated mobile platforms. However, there are other often untapped ways to create value through social networks, especially those related to enhanced interaction with customers, and knowledge creation and dissemination within organizations. In this article, we shed new light on those new ways to create value and how they differ from conventional revenue streams.

Keywords

Online Social Networks, Monetization, Value Creation, Online Revenue

Scholarly

yes

Volume

7

Issue

2

First Page

79

Last Page

85

Disciplines

Business | Economics | Marketing

Original Citation

Gomez-Arias, J., Genin, L. (2009). Beyond Monetization: Creating Value Through Online Social Networks. International Journal of Electronic Business Management

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