Beyond Monetization: Creating Value Through Online Social Networks
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2009
Publication / Conference / Sponsorship
International Journal of Electronic Business Management
Description/Abstract
Social networking sites are typically monetized via side payments, buy-clubs and affiliate programs, access controls, aggregation of content and integrated mobile platforms. However, there are other often untapped ways to create value through social networks, especially those related to enhanced interaction with customers, and knowledge creation and dissemination within organizations. In this article, we shed new light on those new ways to create value and how they differ from conventional revenue streams.
Keywords
Online Social Networks, Monetization, Value Creation, Online Revenue
Scholarly
yes
Volume
7
Issue
2
First Page
79
Last Page
85
Disciplines
Business | Economics | Marketing
Original Citation
Gomez-Arias, J., Genin, L. (2009). Beyond Monetization: Creating Value Through Online Social Networks. International Journal of Electronic Business Management
Repository Citation
Gomez-Arias, J. Tomas and Genin, Larisa. Beyond Monetization: Creating Value Through Online Social Networks (2009). International Journal of Electronic Business Management. 7 (2), 79-85. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/468
