Title

From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Paper

Publication Date

10-1-2011

Scholarly

yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (2011, October). From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study (paper). Annual International Academy of Business and Economics conference.

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