Title

Developing Optimal Pricing and Inventory Policies for Retailers who Face Uncertain Demand

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1-1-1996

Scholarly

yes

Peer Reviewed

1

DOI

10.1016/S0022-4359(96)90003-2

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. & Shoemaker, R. (1996). Developing Optimal Pricing and Inventory Policies for Retailers who Face Uncertain Demand. Journal of Retailing, 72 (1).

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