Title
The Marketing Concept: Implications for Practice Development
Status
Faculty
School
School of Economics and Business Administration
Department
Accounting
Document Type
Article
Publication Date
1-1-1990
Scholarly
yes
Disciplines
Accounting
Original Citation
Venkateswar, S., & Bonnici, J. (1990). The Marketing Concept: Implications for Practice Development. Chartered Accountant (Journal of the Institute of Chartered Accountants of India), 860-861.
Recommended Citation
Venkateswar, Sankaran. The Marketing Concept: Implications for Practice Development (1990). [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/919
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