Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team

Authors

Velina Boteva, Saint Mary's College of California
additional author(s)

SMC Author

Velina Boteva

Status

Faculty

School

School of Liberal Arts

Department

Kinesiology

Document Type

Presentation

Publication Date

5-1-2012

Publication / Conference / Sponsorship

North American Society for Sport Management

Disciplines

Kinesiology

Original Citation

Boteva V., & Hall, T. (2012, May). Evaluation of sponsorship activation strategies employed by a minor league baseball team. Poster presentation at the North American Society for Sport Management Conference, Seattle, Washington.

Repository Citation

Boteva, Velina and author(s), additional. Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team (2012). North American Society for Sport Management. [presentation]. https://digitalcommons.stmarys-ca.edu/school-liberal-arts-faculty-works/2987