Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team
School of Liberal Arts
Boteva V., & Hall, T. (2012, May). Evaluation of sponsorship activation strategies employed by a minor league baseball team. Poster presentation at the North American Society for Sport Management Conference, Seattle, Washington.
Boteva, Velina. Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team (2012). [presentation]. https://digitalcommons.stmarys-ca.edu/school-liberal-arts-faculty-works/2987