Title

Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team

SMC Author

Velina Boteva

Status

Faculty

School

School of Liberal Arts

Department

Kinesiology

Document Type

Presentation

Publication Date

5-1-2012

Disciplines

Kinesiology

Original Citation

Boteva V., & Hall, T. (2012, May). Evaluation of sponsorship activation strategies employed by a minor league baseball team. Poster presentation at the North American Society for Sport Management Conference, Seattle, Washington.

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