Title

Thriving telenovelas: TV Globo’s strategies for keeping the genre relevant

SMC Author

Samantha Nogueira Joyce

SMC Affiliated Work

1

Status

Faculty

School

School of Liberal Arts

Department

Communication

Document Type

Article

Publication Date

2020

Publication / Conference / Sponsorship

Popular Communication

Peer Reviewed

1

DOI

10.1080/15405702.2020.1841198

Disciplines

Communication

Original Citation

Joyce, S. N. (2020). Thriving telenovelas: TV Globo’s strategies for keeping the genre relevant. Popular Communication. https://doi.org/10.1080/15405702.2020.1841198 [Journal article - peer reviewed journal]

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