Shinola: What’s Next for a Brand Linked to Detroit’s Manufacturing Heritage?
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Document Type
Case study
Publication Date
3-1-2018
Publication / Conference / Sponsorship
The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications
Scholarly
yes
Peer Reviewed
1
ISBN
9781980324546
First Page
238
Last Page
250
Disciplines
Business
Original Citation
Fisher, M., Tarter, B. (Mar. 30, 2018) Shinola: What’s Next for a Brand Linked to Detroit’s Manufacturing Heritage?, The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications, p. 238-250.
Repository Citation
Fisher, Matthew and author(s), additional. Shinola: What’s Next for a Brand Linked to Detroit’s Manufacturing Heritage? (2018). The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications. 238-250. [case_study]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1023
COinS
